In this show Ash & JW are joined by Alex Dunlop, an intellectual property lawyer at Corrs Chambers Westgarth. Alex shares his vast experience and real insights that Tradies need to consider when it comes to Intellectual Property (IP). During this show we delve into 4 specific areas of IP being “Trademark” “Patent” “Design” and “Copyright”. Alex takes us through each of these elements to help us best understand what they mean, what they represent and why it might be important for you to take action to protect you, your business and your reputation.
On the other side of the coin, Alex provides some insight and potential risks of not understanding their importance and potential liabilities that could apply. If you are new to business, thinking about starting a Tradie business or even a well established Tradie business there is sure to be some insights that will challenge the way you think about IP and more importantly encourage you to take the actions that will best meet your needs.