In this show Ash & JW are joined by Steven “Bomber” Hamilton, Founder and Director of Honeyweb. Steven starts by talking about his career and experiences as an AFL Footballer prior to starting on his journey into the world of social media and on-line marketing.
Steven explains the importance of articulating a value proposition that gives a clear message that differentiates your business from your competitors. In simple terms, what are the problems that people have and what are your solutions to fix those problems. Steven talks about developing a strategy that ensures you get found during the search stage and then converted into leads once they find you. Steven highlights the fact that people are spending more time on social media than they are watching television, highlighting the importance in having a good social media presence for your Tradie business.
Following the eyeballs is the secret to getting the attention of potential customers and this is the expertise that a good social media strategy can help to get you connected with new business and customers. To get this attention we talk about the importance of content, the right content and the frequency of content to increase the impact of your result. We talk about the science behind the timelines and the repetition and resilience required that is most effective in capturing attention. Steven explains the blend of content that best supports the outcomes you’re looking to achieve.
Steven then takes us into more detail about setting up your social media pages, the mix of content and the scheduling to get the best social media impact. The data is such an important part of the decision-making process, and we delve into how to analysis that data and then into calls to action and communicating with those customers you need to connect with including chatbots that help to engage and inform potential customers immediately.
If you haven’t started to use social media and on-line marketing in your Tradie business, then this will give you some great insights, tips and tricks to think about. If you are looking to get better results or a greater return on investment that you have already made in social media, don’t miss this chat with Steven and Honeyweb.